And Now, a Tweet from Our Sponsors
Posted on 11. Apr, 2009 by admin in News
Shaquille O’Neal recently used Twitter to announce his new endorsement deal with electrolyte sports strips brand Enlyten. Just another tweet?
Not quite. Madison Avenue took notice because it was believed to be the first time an athletic endorser used Twitter, not the media, to reveal a deal.
With Shaq leading the way, other endorsers are trying to figure out how to use the service to tout their sponsors, says Kathleen Hessert, O’Neal’s media consultant. She expects some endorsers to charge sponsors for Twitter plugs. And for Twitter mentions to become a standard part of contracts.
“It’s the Wild West out there. People are learning as they go,” says Hessert, president of Sports Media Challenge in Charlotte. “People are so intrigued. But they don’t know how to use it.”
What is enlyten?
enlyten strips' advanced technology delivers nutrients faster and more effectively, with reduced side effects.
- Fix Recovery - Replace nutrients lost from physical activity or ease the symptoms often caused by overindulgence
- Energy - refreshing and rejuvenating
- Electrolytes Plus - get peak performance
- Appetite Suppressant - all natural ingredients shown to decrease hunger
- Calorie Burner - formulated to give your metabolism an all-natural boost
- Melatonin Plus - relax and reduce stress
- Antioxidants - boost your immune system
